Successful salespeople know the value of information and how to use it to establish credibility and relevancy with any prospect or existing client. Practice the Platinum Rule and the "Fourth R" and you too can learn more about your clients, prospects, and competition. You too can turn any cold call (meaning any meeting where you're unprepared) into a warm call where you're providing value and solving client issues.

Use the Warm Call Resource Center to find information on companies, industries, and people. In addition, you'll find resources and tools that will help you better practice the "Fourth R" and the techniques taught in Take the Cold Out of Cold Calling book and seminars.

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